Amal Baidas

Amal is a brand and innovation designer with a passion for tech, culture, and the arts.

She is currently freelancing and has most recently worked as a Senior Marketing Designer at Lippincott—the brand strategy, design, and innovation experts of Oliver Wyman.

Branding
Processing/p5.js
Motion Graphics

As part of a flexible identity class held at Cooper Union by Daniel Wenzel, I explored the visual language of disco, developed a symbol that adapted to audio, and expanded the studies into a visual identity for the album C’est Chic by Chic.

EXPLORATION

Looking back at 80’s fashion, architecture, and graphic symbols for inspiration